Why Aveda

Aveda’s Mission

Our mission at Aveda is to care for the world we live in, from the products we make to the ways we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Horst Rechelbacher, Aveda Founder

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AvedaBeliefs

Aveda’s Beliefs

  1. We believe in treating ourselves, each other and the planet with care and respect.
  2. We believe social responsibility is our responsibility.
  3. We believe ecological and profit goals are mutually achievable.
  4. We believe our authenticity and experience are our point of difference.
  5. We believe in inspiring and educating people to integrate wellness and beauty in their lives.
  6. We believe in the power of oneness, from our global image to focused network.
  7. We believe learning never ends.
  8. We believe in encouraging innovation and empowered decision-making.
  9. We believe our actions, products and services should always embody excellence.
  10. We believe leadership is delivered with passion and by example.

Learn more about Aveda’s beliefs

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